Does Your Pricing Make You Look Like an Amateur?

Wolfgang Beltracchi is a master forger. He’s forged works by Picasso, Max Ernst (and many other famous artists). and sold them for millions until getting caught. In the Netflix documentary profiling him (“Beltracchi” – The art of the Forgery), he said something fascinating. Beltracchi says this: “It’s easier to sell a painting for $500,000 than …

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How to Work With Only The Best Clients

The Velvet Rope Principle In the late 70’s the Manhattan nightclub Studio 54, became famous for celebrity attendees, wild nights with massive drug use, and lines to get in that stretched around the block. The club became notorious for its exclusivity and people stood in line for hours hoping to get in. Studio 54 Co-owner …

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Ditch Hourly Pricing and Price Your Work on Value Instead of Cost

I love this quote from Seth Godin: “Are you charging for your work based on what is costs to make, or based on what it’s worth? Professionals charge based on what it’s worth.” It’s so true. Pros charge based on what it’s worth because clients don’t care what the “costs” of making it are.  Most people set …

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How to Avoid Late Payments

Getting paid late sucks Late payments are disruptive and can stop a project in its tracks. That’s a problem (both for you and your client), and getting the project back on track as quickly as possible should be the goal. If you are a solo freelancer, this is the time when you have to take …

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Why you need to offer options when pricing

Apple offers 3 options when you buy an iPhone or an iPad (16GB, 64GB, or 128GB storage options). Same with Starbucks: Tall, Grande, Venti. When you think about it, you start to realize you see this in many places. Even when you go to the gas station it’s Regular, Plus, or Premium. So why offer …

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The Freelancer’s Guide to Positioning

Good positioning acts like a homing device. Positioning guides an audience or prospect looking to achieve a specific goal, to the freelancer that promises to solve a specific problem. Learning how to use positioning effectively can make you more money and help you find better clients. Seriously. It can be the one difference you make in …

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